Search Engine Optimization(SEO)

PPC – Paid Search Marketing Course

Design Lessons 20 Seats

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Objectives of the Paid Search Marketing Course:
  • The candidates might be interested to learn about the course material before actually enrolling for it. Hence, the objectives of this course are of grave importance.
  • Pay-Per-Click is a valuable advertising tool on the internet that helps in directing traffic to websites. Using this internet model, advertisers pay the website owner or publisher whenever somebody clicks their advertisement. By taking FAB D&C’s online PPC course, you will get the relevant training necessary in the field of Pay-Per-Click and Paid Search. You will also get to learn about PPC campaigns using Google Adwords, ways to make improvements for better ROI, affiliate marketing, App advertisement, Image Ads, Video Ads, Remarketing, Bing/Yahoo Ads, Conversion Optimization, and Landing Page Designing,. You can display campaigns for targeting audience based on the demonstrated search history and interests.
Skills that Paid Search Marketing Course Aims to Teach

This Paid Search Marketing Course allows participants to gain expertise in Paid Search and Pay-Per-Click. The completion of the course will help the participants in:

  • Understanding different functions of Pay-Per-Click advertising.
  • Comprehending the paid search’s auction model, post-click activity, and algorithms.
  • Making sense of the differences between identifying each search engine’s impact and multiple search engines on a paid campaign.
  • Assessing the market for each search engine shares.
  • Analysing and identifying the future and past trends of Pay-Per-Click in order to make use of them.
  • Defining, comparing, and measuring keywords for using knowledge to remarket.
  • Choosing keywords that are best-suited for the advertising model.
  • Identifying several pricing models and campaign settings that are involved in Pay-Per-Click.
  • Developing landing pages and paid advertisement content in order to use ad groups efficiently.
  • Understanding PPC campaigns that are working for your competition by figuring out market trends.
  • Conducting research, tracking ROI and clicks for making right business decisions.
Who Should Be Taking This Paid Search Marketing Course ?

Professionals, who wish to enhance their digital marketing skills, will benefit from their course. PPC training helps those individuals, who want to gain expertise in paid campaigns. The course is also quite useful to:

  • Graduates
  • Marketing Professionals
  • Business Owners
  • Freelancers
  • Entrepreneurs
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First Level

Lesson 1:Introduction to PPC

120 Minutes

Lesson 2:Keyword Research

60 Minutes

Lesson 3:Landing Pages Optimization

85 Minutes

Second Level

Lesson 1:Ad Copies, Bid Strategies, Budget Control, ROI, Lead Generation Strategies

110 Minutes

Lesson 2:Affiliate Marketing

120 Minutes

Lesson 3:Google Analytics, Tracking, Conversions Optimization

120 Minutes

Final Level

Part 1:Remarketing

110 Minutes

Part 2:Video Ads, Image Ads

120 Minutes

Part 3: App Marketing

120 Minutes

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Pradeep Koundal

Teacher of Digital Marketing

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be inco rporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques.

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be inco rporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques.

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