The Advanced SEO Course - Objectives

• The Advanced SEO course by Fab D&Callows professionals to increase theircompany’s visibilityorganically. Through this course, you will learn various SEO concepts and apply them in industry-related simulations. The candidates taking up this course will learn ways of putting their website on the first result page of a search engine.
• This course will teach you SEO skills like:
  • Keyword research and management – Ways of finding and utilizing the right keywords necessary for the right niche while developing content.
  • Off-Page and On-Page Optimization –Ways of making sure that your website appears on the SERPs’ first page, which is done by meeting the search engine’s requirements along with building backlinks.
  • Analytics – Ways of using analytics in order to find out the efficiency of the SEO tactics along with the areas that need improvement.
• The candidates ideal for taking this Advanced SEO course are those who wish to use SEO for enhancing their website’s user experience. This training course is designed for teaching participants the different SEO principles and encouraging them to use several, out-of-the-box solutions in order to solve problems.

What skills are taught in this Advanced SEO Course?

Our Advanced SEO course aims to teach students a variety of skills. The main skills that are part of the training include:

• Mastering fundamental to advanced SEO skills, ones that can be applied in real life.
• Understanding the concept and necessity of organic traffic and using the knowledge to attract traffic to a website.
• Comprehending the ways search engines function and ways of making its best use.
• Collecting and analysing data in an efficient manner with the help of different research methods.
• Making well-defined marketing decisions by applying the conducted research effectively.
• Acquiring techniques and skills for increasing the search engine rankings of a website.
• Managing a website and analysing and solving problems as and when necessary.
• Making use of link building for optimizing the site’s off-page aspects.
• Expanding your portfolio of skills by enhancing your analytical skills.
• Using analytics for making comprehensive studies of the different SEO tactics that work well for a website and vice versa.

Who needs this SEO Training?

The SEO training proves beneficial for anybody who wishes to master in SEO.

Professionals who would benefit from this course particularly include:

• Business Owners and Entrepreneurs
• Communication, Business, Engineering, and Management Graduates
• Sales and Marketing Professionals
• Content Writers
• Digital Marketing Executives
• Market Managers

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Objectives of the Paid Search Marketing Course:

• The candidates might be interested to learn about the course material before actually enrolling for it. Hence, the objectives of this course are of grave importance.
• Pay-Per-Click is a valuable advertising tool on the internet that helps in directing traffic to websites. Using this internet model, advertisers pay the website owner or publisher whenever somebody clicks their advertisement. By taking FAB D&C’s online PPC course, you will get the relevant training necessary in the field of Pay-Per-Click and Paid Search. You will also get to learn about PPC campaigns using Google Adwords, ways to make improvements for better ROI, affiliate marketing, App advertisement, Image Ads, Video Ads, Remarketing, Bing/Yahoo Ads, Conversion Optimization, and Landing Page Designing,. You can display campaigns for targeting audience based on the demonstrated search history and interests.

Skills that Paid Search Marketing Course Aims to Teach

This Paid Search Marketing Course allows participants to gain expertise in Paid Search and Pay-Per-Click. The completion of the course will help the participants in:

• Understanding different functions of Pay-Per-Click advertising.
• Comprehending the paid search’s auction model, post-click activity, and algorithms.
• Making sense of the differences between identifying each search engine’s impact and multiple search engines on a paid campaign.
• Assessing the market for each search engine shares.
• Analysing and identifying the future and past trends of Pay-Per-Click in order to make use of them.
• Defining, comparing, and measuring keywords for using knowledge to remarket.
• Choosing keywords that are best-suited for the advertising model.
• Identifying several pricing models and campaign settings that are involved in Pay-Per-Click.
• Developing landing pages and paid advertisement content in order to use ad groups efficiently.
• Understanding PPC campaigns that are working for your competition by figuring out market trends.
• Conducting research, tracking ROI and clicks for making right business decisions.

Who Should Be Taking This Paid Search Marketing Course ?

Professionals, who wish to enhance their digital marketing skills, will benefit from their course. PPC training helps those individuals, who want to gain expertise in paid campaigns. The course is also quite useful to:

• Graduates
• Marketing Professionals
• Business Owners
• Freelancers
• Entrepreneurs

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Aim of the Course

The candidates would be interested to see the courseware content before actually joining it. A description of the course objectives will help in creating a fair insight.

This Advance Digital Marketing Course will employ you with the necessary industry-ready skills. Intensive hands-on simulations will help you in learning ways of acquiring skills that create a balance between your applied and academic knowledge. At FAB D&C, you will learn about the latest digital marketing concepts and tools in order to conduct digital marketing campaigns.

You will gain sufficient understanding of social media marketing, email marketing, video marketing, mobile marketing, infographic/creative graphics marketing, app store optimization, content marketing, local search engine optimization, and organic marketing tools. This course aims to make you master in the world of digital marketing.

Digital Marketing Skills You Get To Develop

This course will help you in:

• Gaining a comprehensive insight of several digital marketing disciplines such as pay-per-click (PPC), social media marketing, search engine optimization (SEO), digital marketing strategy, marketing automation, programmatic buying, email marketing, mobile marketing, content marketing, web analytics, and website conversion rate optimization.
• Learning as well as executing tools that are related to digital marketing: Facebook Marketing, Twitter Marketing, YouTube Marketing, Google Adwords, and Google Analytics.
• Managing different digital marketing campaigns by being a virtual marketing manager of any ecommerce company. With the help of Mimic Pro simulation, you will be able to practice email marketing, Website Conversion Rate Optimization, SEM, SEO, and more.
• Using digital marketing tools for gaining projects and experiencing realistic situations for self.
• Applying the digital marketing strategy module for finding the correct digital marketing mix while hatching, creating, and executing several effective digital marketing strategies.
• Sending the right marketing messages to the prescribed audiences.

Who Should Take This Course

The Advance Digital Marketing Course is necessary for any student or business professional who is interested in jump-starting his/her career in digital marketing. They include:

Business or sales professionals who want accelerate their career:

This course will allow you to get the inside view of the digital marketing domain. You will get:

• To enhance your capabilities in order to enter any digital marketing role.
• To understand the inner workings going on in digital marketing campaigns. You also learn ways of collaborating and working along with digital marketing teams.

Entrepreneurs can use digital marketing for enhancing their company’s bottom line:

Nowadays, most of the customers live online. If you want to grow your brand or increase your online sales, digital marketing will play an important role in your marketing strategy. This course will be helpful in:

• Using digital tools as well as marketing channels for growing your online brand.
• Engaging with marketing agencies and partners for implementing an effective and useful digital strategy to benefit your brand.

Traditional marketers who wish to increase their digital marketing skills:

Over the last decade, digital marketing has become very crucial. The marketerscan benefit their career by understanding the digital marketing concepts and strategies better. This course will help marketers in:

• Staying up-to-date with the latest channels and trends revolving in the digital marketing world.
• Developing experience and skills that can help in growing their digital marketing career.

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Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging.

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques. Graphic designers organize pages and optionally add graphic elements. Graphic designers can commission photographers or illustrators to create original pieces. Designers use digital tools, often referred to as interactive design, or multimedia design. Designers need communication skills to convince an audience and sell their designs.The "process school" is concerned with communication; it highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode these message. The semiotic school treats a message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent.

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Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging.

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques. Graphic designers organize pages and optionally add graphic elements. Graphic designers can commission photographers or illustrators to create original pieces. Designers use digital tools, often referred to as interactive design, or multimedia design. Designers need communication skills to convince an audience and sell their designs.The "process school" is concerned with communication; it highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode these message. The semiotic school treats a message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent.

Apply Now