Aim of the Course

The candidates would be interested to see the courseware content before actually joining it. A description of the course objectives will help in creating a fair insight.

This Advance Digital Marketing Course will employ you with the necessary industry-ready skills. Intensive hands-on simulations will help you in learning ways of acquiring skills that create a balance between your applied and academic knowledge. At FAB D&C, you will learn about the latest digital marketing concepts and tools in order to conduct digital marketing campaigns.

You will gain sufficient understanding of social media marketing, email marketing, video marketing, mobile marketing, infographic/creative graphics marketing, app store optimization, content marketing, local search engine optimization, and organic marketing tools. This course aims to make you master in the world of digital marketing.

Digital Marketing Skills You Get To Develop

This course will help you in:

• Gaining a comprehensive insight of several digital marketing disciplines such as pay-per-click (PPC), social media marketing, search engine optimization (SEO), digital marketing strategy, marketing automation, programmatic buying, email marketing, mobile marketing, content marketing, web analytics, and website conversion rate optimization.
• Learning as well as executing tools that are related to digital marketing: Facebook Marketing, Twitter Marketing, YouTube Marketing, Google Adwords, and Google Analytics.
• Managing different digital marketing campaigns by being a virtual marketing manager of any ecommerce company. With the help of Mimic Pro simulation, you will be able to practice email marketing, Website Conversion Rate Optimization, SEM, SEO, and more.
• Using digital marketing tools for gaining projects and experiencing realistic situations for self.
• Applying the digital marketing strategy module for finding the correct digital marketing mix while hatching, creating, and executing several effective digital marketing strategies.
• Sending the right marketing messages to the prescribed audiences.

Who Should Take This Course

The Advance Digital Marketing Course is necessary for any student or business professional who is interested in jump-starting his/her career in digital marketing. They include:

Business or sales professionals who want accelerate their career:

This course will allow you to get the inside view of the digital marketing domain. You will get:

• To enhance your capabilities in order to enter any digital marketing role.
• To understand the inner workings going on in digital marketing campaigns. You also learn ways of collaborating and working along with digital marketing teams.

Entrepreneurs can use digital marketing for enhancing their company’s bottom line:

Nowadays, most of the customers live online. If you want to grow your brand or increase your online sales, digital marketing will play an important role in your marketing strategy. This course will be helpful in:

• Using digital tools as well as marketing channels for growing your online brand.
• Engaging with marketing agencies and partners for implementing an effective and useful digital strategy to benefit your brand.

Traditional marketers who wish to increase their digital marketing skills:

Over the last decade, digital marketing has become very crucial. The marketerscan benefit their career by understanding the digital marketing concepts and strategies better. This course will help marketers in:

• Staying up-to-date with the latest channels and trends revolving in the digital marketing world.
• Developing experience and skills that can help in growing their digital marketing career.

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